2015 – Portofino Pool Services & Outdoor Living unveils a refreshed logo and identity.
2012, 2013, & 2014 – Nominated as one of the Florida Companies to Watch, an elite group of nationally recognized businesses.
2012 – Portofino University begins offering eLearning courses.
2011 – Portofino receives the U.S. Commerce Association’s Best of Jacksonville Award in the swimming pool category in 2009, 2010 and 2011.
2008 – Portofino University is founded, offering courses from the National Swimming Pool Foundation®
2005 – Portofino University training center founded
1996 – The Manilla Family acquires Al Jackson Pools; Portofino Pool Services & Outdoor Living opens.
1956 – Al Jackson founds Al Jackson Pools in Jacksonville, Florida. Jackson was one of the first to introduce to Florida a new and unique swimming pool water filtration system using Diatomaceous Earth – known commonly as DE. Today, pool professionals throughout the world consider DE filtration to be the finest in the industry. Jackson delivered innovative technologies to the First Coast, a standard that Portofino continues today.